N City (Hyundai Motor Company's N Brand customer experience space) is located in the heart of Shanghai and has been designed as an experiential venue where visitors can directly engage with the brand’s dynamic driving performance and cutting edge high performance technologies.

The first floor features interactive exhibits, including a robotic arm that introduces the vehicles and a display of high-performance tuning parts known as ‘N Performance Parts’. The second floor offers various experiential elements such as the brand’s history zone and a racing simulator experience.

With a modern gray tone as the main color and N BRAND’s signature ‘Performance Blue’ usedively as an accent, the design emphasizes the brand’s performance philosophy in a dynamic and contemporary way.