The Helly Hansen flagship store in Shanghai presents a seamless blend of Nordic outdoor spirit and modern urban lifestyle. The façade maintains the charm of historical architecture while using expansive glass to reveal dynamic displays. Inside, nautical elements like a sailing yacht and rope structures express the brand's maritime roots. Open ceiling design, exposed beams, and industrial textures enhance the sense of ruggedness. Interactive displays and zoning enhance exploration and engagement. The layout encourages intuitive movement while showcasing technical apparel prominently. Overall, the design celebrates adventure, heritage, and innovation.