The HYUNDAI ELEVATOR SHOW ROOM was renovated under the concept of the “H-Technology Platform” to showcase the company’s technological expertise and future vision to visitors. Repeated diagonal forms were used to visually connect with the corporate logo, subtly embedding brand identity throughout the space.

The entire showroom is toned down with black finishes and utilizes lighting to guide visitor flow while enhancing immersion in the exhibition content. The directional placement of lighting creates a natural flow from one space to the next, increasing anticipation and enabling a self-directed exhibition experience.

As a platform for conveying HYUNDAI ELEVATOR's core technologies and future vision, the space offers an immersive brand experience by thoughtfully visualizing the company's philosophy and carefully designing the user journey.