The K-SWISS flagship store at The Venetian Macao embodies the “WHITE COURT” concept, showcasing the brand’s refined tennis heritage through minimal, elegant design.

Inspired by the geometry of tennis courts and net grid patterns, the space features clean white surfaces, sharp lines, and subtle sport cues. Transparent materials and mirrored textures enhance spatial depth, while maintaining a chic, gallery-like ambiance. The tone is set in white, grey, and glass for a premium, modern impression. Lighting and display structures reflect court elements, emphasizing precision and athletic elegance. Signature products are framed with architectural clarity, creating a bold yet serene brand experience.
This concept elevates the store into a symbolic tennis arena, blending fashion, sport, and prestige.