The design of the X-Bionic Beijing flagship store focuses on maximizing the space’s expression of one of X-BIONIC’s core technologies, ‘TURN SWEAT INTO ENERGY.’

X-BIONIC's technology to convert sweat into energy is highlighted to the maximum. Create spatial mood with a storyline of X-Lab, the R&D space where X-Bionic tests and creates its black technology.

Inspired by the brand philosophy, the flagship store - “X-LAB” aims to visualize X-Bionic’s black technology with a spatial mood which stimulates a curiosity.

As the brand's laboratory, this space is designed with the technology archive as its core element, intuitively conveying the brand's technological philosophy to customers.