HYUNDAI N Space in Shanghai is designed to merge motorsport identity with premium customer experience.

The glass façade offers transparency and brand storytelling with the bold message "Never just drive." Inside, spotlighted N models and performance parts create a dynamic, museum-like display. An integrated simulator zone invites customers into the excitement of N driving. Branded collections and accessories extend the N lifestyle beyond the vehicle. The open ceiling grid and lighting panels enhance spatial depth and emphasize clean industrial aesthetics. A celebration zone with digital signage personalizes car delivery moments.

This concept expresses a bold, immersive environment that turns a car showroom into a playground for enthusiasts.