UBASE International Headquarters was designed with the concept of a “SHOW” where diverse themes organically intersect, inspired by the idea that there are infinite things to show. This space is a space that reflects the brand’s creativity and communication values like a stage that continuously changes, rather than presenting a single, fixed scene.

Stage curtains and lighting dramatize the brand’s diverse content, while the interplay of brick, wood, and metal finishes conveys both industrial sensibility and emotional warmth. An open-plan layout encourages spontaneous engagement and longer dwell time and is designed to flexibly respond to both dynamic programming and repeated use.